The pressure related to IT investments leads the SME customers as well as large enterprise customers and their subsidiaries into cloud computing. SAP is covering this demand with its core application SAP Business ByDesign, which from my point of view perfectly fits into SAP’s growing cloud portfolio.
We are working closely with our prospects and customers on a local and global level. We like to solve our customer’s challenges – that means we enhance the Cloud solutions with individual programs, add-ons as well as industry specific functionalities on a global level. One of our main strength is based on the existing customer environment with an on premise IT landscape. This technical landscape can be enriched by a hybrid “cloud & on premise” architecture. The key to simplicity can commonly be found in the technical foundation of SAP Business ByDesign based on SAP HANA.
With Michael Schmitt, General Manager for SAP Business ByDesign, we are able to explore in detail the new strategic directions and go-to-market for SAP Business ByDesign – SAP’s Cloud ERP Suite.
– by Wolfgang Kröner, Global Head of SAP Cloud Solutions at itelligence –