Dagrofa – QlikSense

Qlik Sense is a great tool to support better decisions. Users create new insights through exploratory play with data, trying out different perspectives and creating standard reports based on KPIs. The solution is incredibly well-structured and, above all, easy to use. To create value for the grocery store managers, BI solutions have to be as easy as child’s play.

Sune Vorre, CIO, Dagrofa

Dagrofa handles the chains MENY, SPAR, Min Købmand and Let-Køb – in all around 511 shops whereof 54 MENY and SPAR shops,  owned by Dagrofa.Dagrofa Logistik a/s is also a part of the Dagrofa Group, Denmark’s largest food wholeseller.

Dagrofa has a yearly turnover of 17.4 bill. DKK (2018) and employs in total around 14.000 persons. Dagrofa is headquartered in Ringsted, Denmark.

For Grocery Store Managers, BI Has to be as Child’s Play

The Dagrofa grocery group scrapped its old BI solution and replaced it with a highly innovative, cloud-based BI architecture. Although the new solution is significantly faster and easier to use than the old one, the goal was to establish a stronger data foundation that inspires grocery store managers to play with their own data. This is exactly what the combination of Google’s data warehouse, BigQuery, and Qlik Sense BI software enables.


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