Smyths Toys

Why NTT DATA Business Solutions?

Global SAP expertise
A true understanding of Smyths Toys business and industry
Proven technical expertise in SAP ecommerce projects
UX and UI design expertise
Customer experience specialists

The acquisition of stores in three new European countries presented us with the challenge of quickly rolling out ecommerce websites in those countries, underpinned by the latest version of SAP C/4Hana commerce. itelligence* formulated a strategy to help us achieve that rapidly and cost-effectively. The implementation has progressed extremely well and leaves us with an ecommerce function that delivers the speed, reliability and seamless experience that today’s online shoppers expect.

Rob Wilson, Chief Technical Officer, Smyths Toys

Employees: 5000

Turnover: £475.7 m

Smyths Toys is Europe’s largest toy retailer, with 200 stores spread across five countries and a total workforce of 5,000 people. The company operates more than 100 stores in the UK and Ireland, and acquired more stores in Austria, Germany and Switzerland in 2018. Dedicated to promoting learning and creativity among children, Smyths Toys offers a wide range of toys, baby products, outdoor equipment and video games.

Herausforderungen und Vorteile

Challenges

Launch new websites for three new countries
Version of UK & Ireland’s existing SAP Commerce Cloud platform
Rethink existing infrastructure arrangements
Develop more flexible and scalable solution
Accomodate peak traffic, workflow, payment processing and third party integrations

Benefits

Reduced overall infrastructure costs with cloud based infrastructure strategy
Rapid completion and cost efficiency
Contributed to a 30% increase in turnover of Black Friday period in 2018
Increased security, stability and resilience
Modular approach encourages speedy entry to new countries

Solutions

SAP Commerce Cloud Support
SAP Commerce Cloud implementation

NTT DATA Business Solutions delivers rapid European ecommerce rollout for Smyths Toys

With NTT DATA Business Solutions’ support, Smyths has reduced its relative overall infrastructure costs while securing greater performance and stability and rolled out new websites in three countries. The changes have been made within a short timescale to drive rapid improvements.

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Rapid implementation, platform optimisation and cost savings

With the acquisition of new stores in Austria, Germany and Switzerland adding to the existing UK and Ireland portfolio of Smyths Toys, new ecommerce websites had to be rolled out quickly. NTT DATA Business Solutions formulated a cost-effective plan for the rollout, including a new flexible and efficient infrastructure strategy, a modular approach to implementation, optimisation of the SAP C/4 Hana SAP Commerce Coud platform and provision of ongoing support. This provides Smyths with a resilient and responsive web presence in key countries and ensures a smooth online shopping experience for customers, even during peak periods.