A trade fair comparison shows that 7 times the manual effort was needed to deal with 2/3 the number of documents in the previous year. With this solution in place, 85% of all trade fair activity could be recorded automatically.
Thomas Bonn, System Development Sales, e-Business, STIEBEL ELTRON
STIEBEL ELTRON’s success story began in a backyard workshop in Berlin in 1924 where it invented the first coil immersion heater. The company is now one of the leading manufacturers of “hot water” and “renewable energy” solutions. To this day, the company still abides by the founder’s maxim to produce innovate products of the highest quality and emphasize technical performance, innovation, reliability and excellent customer service.
STIEBEL ELTRON regularly displays its entire range of products at trade fairs and events. The company consistently wins over customers by drawing large crowds with its impressive booth and exciting new products.
Benefits and Challenges
- Prompt analysis of the trade fair
- Structure recording processes
- Offline availability
- Automatic SAP integration
- Direct access to contact person data
- Easy to learn
- Easy to use
- Process immediately after in SAP ERP
- it.mobile InfoCollector app
- SAP ERP 6.0 with AddOn SAP NetWeaver Gateway
About the Project
To live up to its philosophy of being a technology leader at all levels, STIEBEL ELTRON decided to update its old paper-based practices. Its goal was to establish structured recording processes and also take advantage of the opportunities afforded by mobile devices. This is why the company began using the it.mobile InfoCollector app from itelligence in December 2014.
The app lets visitors fill out questionnaires on mobile tablets. The questionnaires are administered from a central SAP system. All relevant contacts persons are already loaded onto the iPad and can be assigned directly without any extra work.
The practical photo function lets you easily integrate camera shots into your records. You can now digitally record business cards. Furthermore, the offline availability provided by the itelligence app is a huge advantage since internet access is often spotty at trade fairs.
Promptly processing leads generated at trade fairs is crucial for STIEBEL ELTRON’s success. Up-to-the-minute analyses can be performed on the back end and structured reports can be created about the number of new contacts and topics discussed. This makes it possible to respond immediately and promptly to leads. Interested visitors benefit from shorter response times because they receive the informational materials they’ve requested immediately after the trade fair as well as a direct sales representative contact on request.