Transformation Lab

Simple And Intelligent Transformation of All Types of Business Processes

Making Digital Real

Transformation Lab is itelligence’s innovative and experimental workshop. This is where we help businesses, regardless of their size and complexity, to automate and simplify business processes using new and exponential technologies.

We make it easy, we make it practical, and we make it manageable for businesses – no matter what their level of digital maturity is. We review your company’s core processes, we ensure good governance and we build solutions that optimize your processes. And we do it in a way that allows you to scale and integrate with other technologies and platforms at any time. In short, we make digital real.

Start Where the Need Is Greatest

Although the vision is full digitalization, this is best achieved gradually. That is why we start automating individual processes in the part of the business that has the greatest impact. Once the company’s first digitalization efforts result in financial benefits, these can be reinvested in the next phase.

Move Quickly From Idea to Implementation

By collaborating closely with Transformation Lab, you will discover that:

  • Your business moves quickly from idea to implementation. Development cycles are short. Results are concrete
  • Your business gets its core processes in place. Without optimal core processes, technologies do not create miracles
  • Even the most analogue processes can be digitalized to create value for the business
  • Your business becomes innovative through learning and experience
  • Your business becomes agile, change-ready and competitive

The Three Process Steps

  • The intelligent enterprise: Automation and optimization of the enterprise processes and improving decision-making
  • The digital value chain: Digitalizing materials and tools to improve effectiveness and transparency across the supply chain
  • Smart products and services: Development of intelligent products and services that increase customer productivity and improve competitiveness

Examples of Digital Transformation

Transformation Lab works with all exponential technologies. We experiment, we demonstrate process and resource allocation gains on the digital transformation journey, and we integrate as many technologies as possible with each other to optimize the results for our customers.

Check out some digital solutions that transform and optimize business processes here:

Customer Service/HR: roboME - a personal asistant

An innovative solution in which a robot is trained to answer standard questions from employees and customers, as well as solving repetitive tasks. roboME handles both text and speech, and also utilizes emotional intelligence to analyze tone of voice etc. The innovative roboME has been featured in the media and at conferences around the world. See more here.

Customer Service: Robot assistant helps customers in the store

Just like digital chatbots help customers in webshops, a physical robot can help customers in brick and mortar shops. The shop robot is equipped with a monitor and can answer customer questions and indicate where the customers can find the goods they are looking for.

Customer Relations: Which customer will leave us?

Which customers are about to leave us and what are the consequences? Are they strategically important customers that we want to keep? The intelligent company is able to zoom in on each customer’s buying behaviour and analyze which customers need extra attention right now.

Sales: Market knowledge in chatbot format

it.marketbot is an innovative solution that collects the company’s own sales and market data and analyzes it along with market data from the internet. Images and graphics are automatically translated into words and the bot answers both internal and external questions about the company.

Sales/Marketing: Image analysis registers used office furniture and sets sales prices

When used office furniture is resold online, the dealers must normally take pictures of each chair, identify the designer, describe the chair’s functionality, detail scratches and other damages, and set the price. New technologies manage all these processes automatically. Image analysis and artificial intelligence are trained to recognize the different chair designs, evaluate the chair’s condition, find the right price and upload it all automatically to the dealer’s webshop.

Public Sector/Environment: Combatting the invasive giant hogweed

Environmental monitoring powered by drones, image analysis and robot software provides municipalities with a precise picture of where giant hogweed is growing, also in hard-to-reach areas. The entire process is automated so the only thing the staff needs to do is go to the identified locations and remove the weeds.

Maintenance/Service: Intelligent maintenance and supervision

When do the wind turbines, bridges and drilling platforms need to be maintained? Where are the signs of rust, cracks or damages that need to be repared? With drones, image technology and analysis, it is now possible to monitor machines and installations and identify patterns that enable staff to handle possible problems before they impact operations.

Childcare: No more wet diapers

An integrated sensor net in diapers informs parents when their babies’ diapers need changing and can also prevent urinary tract infections among the elderly. An artificial intelligence and data analysis also help digital diapers diagnose incontinence as early as possible.

Production: The digital construction site

Where is that diamond grinder when you need it? And how do you keep an eye on the tools and the machines that easily disappear on messy construction sites? Make the products smarter with sensors and IoT to keep track on everything on the construction site.

What Is RPA?

Robotic Process Automation

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More About Us

Digitalization as a Differentiator

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Our Core Team

Thomas Nørmark

Title: Director, Transformation Lab and Global Director, AI Practices

AKA: The robot whisperer and father of roboME

Loves: Artificial intelligence, innovation, and robot development

Meet him because: He is one of Denmark’s most creative and innovative scientists in the field of digitalization and is happy to communicate with anyone at any level in any company

Thor Hauberg

Title: Director, Digital Business Transformation

AKA: Clark Kent, Mr. IoT

Loves: Exponential technologies, valuation of companies, programming in Excel

Meet him because: He never initiates anything without a valid business case, and to get the true story of how digitalization will change your job sooner or later

Charlotte Lindegaard Petersen

Title: Transformation Lab Professional

AKA: The fixer, mother of the robot Pernille

Loves: Robots (both physical and cloud based), user-driven innovation and post-its

Meet her because: She can build a software robot in the time it takes your coffee to get cold, she cuts straight through the hype blur and focuses on the real value of technologies

Our Tech Team

Daniel Broe

Title: Blockchain Lead and Expert in Enterprise Planning Management

AKA: The next Satoshi Nakamoto

Loves: Everything blockchain, robotics and disruptive innovation

Meet him because: He is a creative developer and blockchain architect, who can help guide any customer towards uncovering and decreasing technical obstacles, business value and new strategies.

Kim Hylle Kjelgaard

Title: Senior Expert

AKA: Innovation hacker and coding ninja

Loves: Augmented reality, robots and beers

Meet him because: He connects the dots and makes things happen

Kris Kegel

Title: Principal Expert, Big Data & Advanced Analytics

AKA: The Riddler

Loves: Data engineering, programming, problem solving, neural networks

Meet him because: You are interested in data analysis and like to discuss nerdy details about gradient descent and reinforcement learning

Ole Mose Nielsen

Title: Director, Innovation & Technology

AKA: UX enthusiast and Drone Captain

Loves: Innovation and the beauty of the perfect UX solution

Meet him because: You want to discuss how to create the perfect app for your business, using available SAP technologies and platforms

Torben Seebach

Title: Director, Business Analytics

AKA: The Transformer in Chief

Loves: The Digital Frontier and Digital Incubation

Meet him because: What most companies consider innovative, he considers ordinary. If you really want to challenge what is normal and transform the way you interact with technology, we recommend you meet

Thomas Mouritsen

Title: Senior Hacker

AKA: API ninja and JavaScript junkie

Loves: Code editors, SSH terminals and slow cooked food.

Meet him because: He loves the art of beautifully crafted middleware and APIs, and because he has an opinion on what beauty is in that sense.

Steven Gøhler

Title: Junior Professional, Innovation & Technology

AKA: The builder of robots

Loves: P Development, optimization and technology

Meet him because: He might be able to free up 40% of your working hours

Speak to Us Today

Would you like to receive more information about our Transformation Lab, or book your own workshop?

Just contact us – we will be happy to help.


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If you have any questions, please feel free to contact us.