DSAG 2013: Some Impressions

– written by Markus Kellermeyer, Vice President – Head of Technology Consulting itelligence AG, Germany –

Another record: DSAG Annual Conference 2013 had more than 4,000 registered visitors, 175 partners on 14,000 sqm of exhibition space and 300 lectures.

The focus of the event under the title “Processes in Transition – Fiction or Fact” was HANA, HANA and HANA, plus: cloud, user experience, front end issues and plenty more industry-specific topics.

itelligence was present with a very well-placed and strikingly designed booth. This year´s key word was “Power” (Power of Innovation, Power of Experience, Power of Solutions). Other main topics included HANA, our Addstore filled with consulting packages and itelligence products, and our integration product it.x press.

In addition to many new contacts and leads created during the fair, we were very pleased that our booth was visited by many customers as a drop-in center to discuss current customer-specific issues with us.

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