itelligence Successfully Deploys SAP DMS Solution at Morris Garages India

The industry-leading solution which went live today at British carmaker Morris Garages (MG Motor’s) India division will enable the company’s dealers in tracking the sales and aftersales performance on an individual basis along with swift access to  the financial performance of its upcoming dealerships

New Delhi, May 3, 2019: itelligence India Software Solutions, one of the leading international full-service providers of SAP solutions today announced the successful go-live of SAP Dealer Management Solution (DMS) at British carmaker MG (Morris Garages) India.

MG Motor India, which is set to launch its first vehicle named ‘Hector’ in the month of June 2019, aims to capitalize on the SAP solutions provided by itelligence, to garner and collate data around prospected customers interested in buying the SUV. Recently, the carmaker announced the introduction of iSMART connected car technology, which will power its upcoming cars in India.

With the core business objective of an aggressive expansion in India’s lucrative automobile market, MG Motor, India realized the immense potential of SAP DMS for unprecedented customer experience. The DMS also referred to as MG.NET pronounced as ‘’Magnet’’ by MG Motor India will empower the company’s dealers to run their core business operations viz. Sales, Dispatches, Billing and Inventory Management seamlessly. Besides, catering to core business functionality, DMS tracks the entire customer journey starting with customer interactions through various channels Website, Third Party Portal (Car Dekho, Cars24), Call Center, Showroom visits, Test Drive, Sales, Post Sales Activities, Services and Feedback at each stage through customer mobile app.

‘’We are proud to collaborate with itelligence India as our technology partner. The MG.NET solution will enable us to heighten the experience of owning MG cars and will help us map the entire customer journey right from initial interest to bookings. It will also help us track and improve the financial performance of our dealer partners’’ said Gaurav Gupta, Chief Commercial Officer, MG Motor, India.

‘’We are very proud to be a partner of MG Motor – India, to help meet their business objective of providing a very sophisticated and seamless digital experience to the customers, dealers and employees. The implemented DMS solution includes various components from SAP ERP DBM, Cloud for Customer, Hybris and SuccessFactors etc. Very much looking forward to continued collaboration with MG Motor in their constant pursuit to provide the unmatched end to end customer experience ranging from sales, delivery and after-sales service,’’ said Sanjeev Deshpande CEO- itelligence India.

About itelligence

itelligence AG combines innovative SAP software and technology with services and own products to transform IT landscapes and business processes.

As an SAP Global Platinum Partner, itelligence supports SMEs and large enterprises in every phase of their digital transformation. itelligence’s range of services includes IT strategy and transformation consulting, software deployment and implementation, as well as application management and managed cloud services. The excellence of these services is built on the foundation of local presence, global capabilities, and comprehensive industry expertise. itelligence partners with customers to create new and innovative business opportunities through the use of IT – across all of the customer’s business areas. Thousands of satisfied customers have placed their trust in itelligence, many of them since the company was founded 30 years ago. itelligence’s long-term economic success and important contributions to innovation have been confirmed by numerous SAP awards and leading IT analysts. itelligence’s contribution to innovation and long-term business success has been confirmed by numerous awards gained from SAP and leading market analysts.

itelligence is part of the global NTT DATA group and employs over 8,000 people across 25 countries. In 2018, itelligence generated 926.6 million euros in total revenues.

itelligence India: With over 1500+ employees, itelligence India is the leading SAP ERP solution provider and have offered implementation, consulting and support services  to more than 650 customers from 6 different industries. As an NTT DATA company it focusses on SAP solutions to create value for our clients all over the world.

About MG Motor India

Founded in the UK in 1924, Morris Garages vehicles were world famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has more than a million loyal fans, making it by far one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. With plans to soon introduce its brand of vehicles in the Indian market, MG Motor India has commenced its manufacturing operations at its car manufacturing plant at Halol in Gujarat. The first of these modern MG cars – “HECTOR” will be made available to the Indian customers in the second quarter of this year.


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