itelligence and Gorilla Group Launch Gorilla’s hybris Catalyst

New Turnkey Solution Enhances hybris Technology for Richer B2B Commerce Experiences

CHICAGO and CINCINATTI – Aug. 25, 2014 — itelligence and Gorilla Group today announced the availability of Gorilla’s hybris Catalyst, a new turnkey omni-channel B2B commerce solution designed to streamline the integration between hybris and SAP® enterprise business applications. Companies across multiple industries will now be able to further leverage their investments in SAP solutions to expand into new selling channels with a robust pre-packaged Catalyst solution with reduced risk, lower development costs and expedited time to market. These tools provide timely enhancements as the importance of multichannel customer engagement continues to rise.

hybris, an SAP company and the world’s fastest-growing commerce platform provider, offers an industry-leading commerce platform that enables B2B businesses to deliver real-time, context-driven experiences, regardless of channel. Gorilla Group’s hybris Catalyst offering extends the hybris Commerce Accelerator, which itself includes a robust production-ready end-to-end electronic buying feature set. Catalyst incorporates front-end (system of reference) to back-end business process system (system of record) functionality that makes available industry best-practices models to provide richer commerce experiences and deeper business insights. Gorilla’s hybris Catalyst also introduces an efficient development methodology to personalize the brand and buying experience to provide our clients a best-in-breed commerce solution.

“We identified a need within the enterprise market to roll out commerce solutions quickly, without sacrificing quality or functionality,” said Bob Meyer, managing director at Gorilla Group. “By complementing exceptional SAP and hybris technology with the extensive expertise of the Gorilla and
itelligence teams, we are fully able to implement end-to-end commerce solutions within compressed timeframes to help drive growth.”

Gorilla Group and itelligence formed a strategic partnership earlier this year, both seeking to leverage their combined wealth of respective experience with ecommerce and SAP solutions to offer customers effective and affordable ecommerce solutions. Gorilla’s hybris Catalyst offering is the first
combined solution release from the two companies.

“The Gorilla hybris Catalyst represents an exciting top-end sales opportunity to our customers by providing their partner and customer networks a consumer-grade, e-buying experience on a global scale,” said Mark Mueller, chief innovation officer at itelligence, Inc. “We’re eager to begin offering customers the ability to expand their selling channels with this customizable, turnkey hybris solution that integrates with SAP solutions.”

“Today’s increasingly complex omni-channel world represents both a challenge and an opportunity for the enterprise,” explained Kevin Harris, director of Channel, Americas, at hybris. “B2B customers now demand functionality that matches their online consumer experiences and increasingly
expect to be able to seamlessly interact through any medium. To keep ahead of the market and adapt quickly to the changing behaviors of their customers, B2B organizations need to implement solutions that support rapid innovation and experimentation. Gorilla’s hybris Catalyst gives businesses the power to do just this and to bring their omni-channel commerce offerings to market at a speed which will keep their competition on the back foot.”

Media Contacts:

Laure Poquette

Brent Curry
Hill+Knowlton Strategies

itelligence and Gorilla Group Launch Gorilla’s hybris Catalyst

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