GfK SE

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Due to Application Management Services provided by itelligence AG, we benefit from support across different time zones – and thus from reduced costs alongside high process quality.

André Holhozinskyj, global head of finance and sub-regional CFO, Germany/Switzerland

The research company GfK provides reliable, relevant market and consumer data to help clients make the right decisions.
Its 13,000 experts combine global know-how with local market analysis in more than 100 countries.
GfK employs innovative technology and scientific processes to produce intelligent information that makes its clients more competitive and enriches consumers’ lives.

Challenges and Benefits

Challenge

  • GfK required specific ERP expertise in each country

Benefits

  • Free up resources for GfK’s core business
  • Save money
  • Improve process quality

Solution

  • Application Management Services

GfK SE, Nuremberg, Germany

Application Management Services: Thinking big

About the Project

GfK needed an international service provider that was sufficiently flexible to accommodate its specific requirements. Finally, Bielefeld-based itelligence AG won the contract, thanks to its SAP expertise and high quality standards. These were the prerequisites which had to be fulfilled with the AMS project, next to the ability to understand and implement the client’s individual requirements.

The two companies drew up a support plan to ensure that GfK received the highest possible quality of service.

  • All applications are managed under one roof
  • Individual support is tailored to the way in which GfK operates
  • A special team handles GfK support tickets and provides comprehensive reporting
  • Smaller system changes can be implemented immediately
  • GfK strives to significantly reduce costs

This support strategy involved intensive cooperation between IT specialists at GfK and itelligence and, as a result, the two companies are now working together on additional projects. itelligence’s international team is managing an SAP project named SCOPE. Under the motto “Single Truth of Finance,” it aims to ensure that all parts of the group provide consistent and reliable financial data.

“An impressive 5,200 members of our staff now use SCOPE tools and receive Application Management support from itelligence,” says André Holhozinskyj.

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