Data is the digital world’s fuel, and business analytics is its engine. Today, companies make business decisions based on data rather than gut feelings, both in real-time on the factory floor and in the boardroom.
By collecting all analytics on one cloud-based platform, companies can analyze data from different business applications and external data sources including social media, apps, and the Internet of Things. This has a number of advantages, including:
- Making decisions in line with the overall business strategy
- Working strategically with digital business development
- Deriving more value from data