In the digital age, customer engagement has taken on a new importance. Close collaboration between sales and marketing is crucial; professionals from both teams should support each other even as they accompany the customer throughout his or her journey. Marketers and salespeople must be able to communicate with interested parties via any channel, providing a consistent, tailored service. They also have to be equipped to answer queries, dispel doubts, and explain why their offering is the perfect fit. When it comes to facing the challenges of modern-day sales, clever tools for marketing analysis and campaign management can prove invaluable.
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With access to a wider variety of online shopping channels, today’s customers are more empowered than ever before. Companies must interact at multiple touch points and provide a shopping experience that is unique to the individual.
With the help of the structured customer data from the SAP Hybris Cloud for Customer and SAP ERP, we can keep an eye on all customer activities. We can also guarantee holistic supervision of the highly complex projects worldwide due to the mobile solution. Thanks to competent consultancy and professional project methodology, we launched the system with no difficulty.
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– written by Daniel Schön, SAP Senior Consultant Development, itelligence AG – Last year SAP released the first version of ABAP Development Tools for SAP NetWeaver. Previously, SAP GUI exclusively provided ABAP in Eclipse (AiE)…
The Customer Engagement Initiative for the ABAP Development Tools for SAP NetWeaver (aka ABAP in Eclipse) has finished. Within the CEI about 20 experienced ABAP and non-ABAP developers at selected customers and partners evaluated the…
The post was written by Dr. Thomas Harmuth, Managing Consultant Development at itelligence AG The ABAP Workbench has proved its worth as a development environment by enabling efficient development on ABAP based systems. However, those developers who…
