Koleksiyon

Koleksiyon Manages All Sales and Aftersales Cycles Under One Roof…

Koleksiyon, being one of Turkey’s most deep rooted furniture manufacturers established in 1972, continues its development today with stores in Istanbul, Ankara, Izmir, Antalya, Adana, Bodrum and Gaziantep in Turkey, with offices in EU countries, the Middle East and the USA. Aiming to expand its global presence, standardize and accelerate sales, marketing and aftersales processes in international norms to gain momentum and flexibility, and ensure that all operational processes in Turkey, along with 27 other countries can be monitored via the same system, Koleksiyon chose NTT DATA Business Solutions as its guide on this wide-scale digital transformation journey.

The flexible and customizable structure of SAP C/4 HANA was an important factor for Koleksiyon for their search of a mobile and integrated platform. The sales team took the lead in this digitalization journey from the beginning, their ambition was to lead the competition with mobility, to have a standard platform in all branches countrywide, to create real-time analysis reports based on more qualified data, to create customer-centric front end, and to build a platform responsive to Koleksiyon’s future strategies.

Project implementation phase, carried out in cooperation of NTT DATA Business Solutions and the Koleksiyon team, consisted of four stages; preparation, analysis, adaptation & development, and go-live. The project was successfully implemented in less than a year following end-user tests and quality control processes conducted at each stage. Potential risks were minimized with analysis and control mechanisms carried out before the project, and industry-specific expertise of NTT DATA Business Solutions played a key role, particularly at this stage.

In addition to providing several advantages for sales teams and senior management at Koleksiyon, the SAP Sales Cloud solution also contributed significant added value to digitalization through customer-related services. The solution, which allows customers to manage and analyze their orders in real time, became an important step in terms of both digitalization and also improving brand recognition. Having an internationally standardized infrastructure in sales, marketing and aftersales processes helped to manage orders faster, easier and more flexibly. As the service quality of customer service teams increased, segmentation of customers could be made more easily. In short, Koleksiyon now moves toward its future strategies with more confidence, thanks to the SAP C/4HANA solution, a platform that minimizes the time and operation load, and ensures ultimate customer satisfaction.

As we standardized all the processes, we gained momentum and flexibility!

Our company set off on this journey in 1972 in Ankara, and today operates with high-technology and high-capacity production lines and 700 employees in 27 countries. Our aim is to always ensure ‘ultimate customer satisfaction’ and so far we took important steps in line with this vision. Thanks to the project we implemented together with NTT DATA Business Solutions Turkey in only a year, we have now standardized our marketing and aftersales processes in international norms, and gained momentum and flexibility. As a result, we are able to improve aftersales quality by accurately assessing customer demands and offering the most suitable products.”

Musa Arda
Koleksiyon System and Software Development Manager