Integrated POS: The Fast Way to Streamline Your Sales
Direct integration between points of sale and ERP systems streamlines the sales process. With it.cash&countersales, sales teams work much more efficiently.
Read more
Digitalization Is Changing the Customer Journey
Customer engagement is more important than ever. The expansion of e-commerce means that every shopper follows a different journey and expects personalized interaction at every touch point. With so many brands to choose from, customers more readily switch from one to another. Independent of how they choose to shop – whether online or in store, on a mobile device or desktop – they want a consistent shopping experience.
79% of All Customers Spend at Least 50% of Their Purchasing Time Researching Products Online.
Why You Need an Omnichannel Strategy
To meet modern demands and remain competitive, companies need to optimize their omnichannel processes and engage with shoppers at multiple touch points.
Companies must deliver excellent customer service and a unique commerce experience to the individual, consistent across all channels. Enterprises deploying an effective omnichannel strategy tap into a wealth of opportunities, generate new leads, increase revenue, and achieve sustained business growth.
Integrating the Customer Experiences Across All Channels
Are You Facing the Following Challenges?
- Are you being held back by duplicated customer information scattered across different data silos?
- If your buyers purchase from various channels, do you have up-to-date information on what’s in stock?
- Are your online shop’s database and your mobile selling applications stored in separate locations?
- Can you ensure that all digital and physical channels share a consistent look and feel?
- Are you able to offer customer-specific catalogs and price lists?
What Makes Your Omnichannel Strategy Successful?
1. Ensure a Single Source of Truth
Bring all of your data and commerce processes together under one roof. Eliminate multiple, inconsistent data sources and gain a single view of customer, stock, and product information. Benefit from better-informed decision making and increased business agility.
2. Connect Commerce and Marketing Processes
Connect commerce and marketing processes and profit from seamless interdepartmental collaboration. Sales can quickly pass on information from customer interactions to help marketers build targeted campaigns. Meanwhile, valuable insights gained through market research and customer profiling support the commerce team in devising effective sales strategies – including personalized recommendations.
3. Integrate Your ERP and CRM Systems
Integrating your ERP and CRM systems can improve business agility and data reliability. Any changes made to information in one system (regarding customers, contacts, inventory, etc.) will be instantly reflected in the other, meaning faster access to crucial data to support sales and decision making. Furthermore, by bringing the two systems together, you gain a 360-degree view of customers and a single source of truth.
4. Provide a Personalized Experience
Provide customers with content that is geared toward their preferences. In a next-generation e-commerce suite, your website will automatically generate offers and recommendations based on the user’s purchase and search history. Products and services that are of greater interest to the shopper will appear higher in catalog searches. This way, you drive customer engagement, encouraging first-time purchases as well as repeat business – and ultimately boosting sales.
5. Implement Product Information Management (PIM)
As part of your commerce solution, a modern PIM module makes it simple to update catalogs, add products, and edit descriptions. It keeps information consistent across all channels, making it easier for customers to find what they want on any device. This in turn boosts the effectiveness of your marketing campaigns, branding, and SEO.
52% Decrease in Customer Support Cost after Migrating to a B2B E-commerce Portal.
Forrester
SAP C/4HANA (SAP Hybris): Run Your Processes on a Single Commerce Platform
Available on-premise or in the cloud, SAP Commerce meets the challenges of the digital age. The next-generation suite of commerce solutions unifies data and processes in a single location, reducing complexity and eliminating multiple data sources.
At the same time, the suite’s built-in versatility ensures that your customers enjoy a consistent shopping experience no matter what channel they decide to use. The result is an increase in customer satisfaction, improving the chances of a sale.
We Keep Things Simple
Omnichannel increases complexity, while siloed processes and data are obstacles between you and your customer.
Jörg Oberdieck, Head of Global Digital Practice - Customer Engagement ＆ Commerce, itelligence AG
Omnichannel Commerce: How We Can Support You
As a SAP Hybris Gold Partner and member of the SAP Global Partner Executive Council, our expertise in omnichannel commerce and SAP C/4HANA (SAP Hybris) solutions is well recognized. In fact, our portfolio includes over 50 Hybris Commerce implementations across the globe in a wide range of industries – including retail, telecommunications, life sciences, and manufacturing.
Moreover, we have over 250 SAP Commerce consultants around the world. These experts are capable of implementing both cloud and on-premise solutions – and can deliver on-site as well as offshore support. This means that wherever you are, and whatever your need, itelligence will provide a service that works for you.
Our Awards and Partnerships
- Winner of SAP Hybris 2017 Partner of the Year Award
- Winner of SAP EMEA Award for Partner Excellence 2017 for Customer Engagement
- Holder of SAP Hybris Gold Partner Status
- SAP Hybris Global General Business Partner of the Year 2016
Dürkopp Adler AG
Initially, we were only searching for a sales support system. Hybris’ future safety as well as the coherent concept of our longtime partner itelligence has convinced us of the innovative commerce solution. Today, Hybris is our strategic platform for the development of new business and sales models.
Thomas Brinkhoff, Manager Strategic Marketing / Parts Business, Dürkopp Adler AG
4 Things Today’s B2B Buyers Want to Experience
Today’s B2B buyers want personalized services. They want online convenience. And they want consistency across the devices and channels they use to make a purchase.
Get a snapshot of how itelligence can help you meet your customers’ expectations and bring B2C capabilities to your B2B e-commerce with SAP and Hybris e-commerce.
More Useful Insights into Omnichannel Commerce
Are You Offering Your B2B Customers the Same Omnichannel Experience They Are Used to in Their Private Life?
Learn how to realize enormous revenue potentials in the mid-sized market by leveraging e-commerce as part of your omnichannel strategy.
DownloadMake B2B as Easy as B2C in Just 90 Days for a Perfect Start into the Omnichannel World
With our product it.B2B e-commerce for machinery, you get a pre-configured and customized solution for successful business across all sales channels.
DownloadDid You Know that 70% of B2B Sales Are Done Digitally?
Get to know how itelligence helps you to optimize your supply chain with best-of-breed omnichannel solutions like SAP Hybris.
DownloadAre You Facing the Challenge of Doing Sales in Multiple Languages in an International Business Environment?
Learn about the Across Language Server, a seamless software platform for efficient translations in SAP Hybris for omnichannel commerce.
DownloadLearn What Our Experts Say
Omnichannel Marketing with SAP Marketing Cloud
The article highlights the benefits of the SAP Marketing Cloud and how it helps marketers to provide awesome customer experiences.
Read more
5 Questions to Consider When Investing in a New Omnichannel Commerce Platform
5 questions that should be answered before investing in a new omnichannel commerce platform and why it is worth taking a look at SAP C/4HANA, formerly SAP Hybris.
Read more
The Era of SAP Customer Experience and SAP C/4HANA Begins
SAP Hybris is rebranding to present a clear brand identity and provide a more personal customer experience with the new SAP C/4HANA suite.
Read more
8 Technology Trends Shaping Our Lives (Part 3)
Technology is constantly evolving. What exciting developments can we expect to see in coming years? Based on the findings of a white paper by our parent company, NTT DATA, this four-part blog series delves into…
Read more
How Universities Can Make the Most of Digitization
Universities and businesses are two different things. But the relationship between a university and its students is comparable to that of an enterprise and its customers: the digitization of the business world affects them in…
Read more
Going international: The AddStore project with hybris
The AddStore is an e-commerce platform offering itelligence’s software solutions and add-on packages for the SAP landscape. Since going live in Germany in March 2013, it has proven to be a huge success. Two years…
Read more
Digitization: How Universities and Colleges Can Step Up Their (Marketing) Game
Is your school ready to soar through digital transformation? To recruit and engage during the entire student journey? To find out more about a holistic omni-channel strategy designed specifically for the needs of post-secondary institutes,…
Read more
From gut feeling to projects! SAP CEC in Higher Education
Do you know the Taylor Swift fan story? A Short summary: Fan Stepanie twitters in tears she will miss a concert from her big idol. Taylor Swift with the help of an Airline Company who…
Read more
Speak to Us Today
Are you searching for answers or would like to receive more information about Omnichannel Commerce? Do you want more detailed advice from our expert or want to book an Omnichannel Commerce workshop?
Just contact us – we will be happy to help.
`
Contact
Contact
If you have any questions, please feel free to contact us.
-
Call us on:
+46 8 41028320 - Send a message