With SAP C/4HANA, you can integrate all the communication points you communicate with your customers and manage your process in a holistic way. SAP C/4HANA solution family offers a specially designed infrastructure for your marketing, sales and service processes, including an e-commerce oriented solution. Adding the latest trends like machine learning to it, you have everything you need to create real-time interaction with every customer.
SAP C/4HANA brings you all the master data about your customers, shopping history, individual needs, wishes and even emotions. That’s when you can provide your marketing, sales and service teams with all the information they need to create an engaging customer experience.