How can I use customer insights to increase my sales?

Predicting future for Cloud business change

You are a sales manager and want to increase your sales effectiveness? Our information portal answers your pressing questions and helps with innovative cloud solutions.

Better customer experience in no time

Today’s customers are more independent than ever and will most likely inform themselves before they contact you for the first time (Zero Moment of Truth). Furthermore, if they contact your company, they want personal, fast and relevant information that helps them with their individual questions and problems.

To achieve this, companies have to rely more on the data that their customers generate instead of using standard product pitches. But without the right software, this is next to impossible.

Sales & marketing software is one of the most exciting fields in the developing world of cloud solutions. With real-time data about customer behavior on your webpages and social media channels, you can get insights into the true customer journey. But automation plays a big role if you don’t want to spend your time gathering and sorting all this information manually.

A new study by Velocify found out that more than 400 inside sales professionals saw automation and fast processes as key factors for a fast growing company.

“Fast-growth companies were twice as likely to call new prospects within five minutes as those with flat or declining revenue.”

Don’t let your customers wait

According to a study by Forrester Research, 45% of customers will abandon a transaction if their questions and problems can’t be addressed quickly enough. Even more (66%) expect that a company values the time of their customers, doing everything to reduce reaction times and give the right information instead of generic responses.

The right software solution provides the right information within seconds and is also able to discern the type of customer and their behavior on the site, so that the information and content you give them is the right one and feels personal thus creating positive customer experiences and therefore better leads.

Predict customer behavior and sales forecasts

But sales is more than just customer communication. You also need to work with customer data, so you can predict their behavior, the length of customer lifecycles and be more precise when it comes to your sales’ forecasts.

But sales is more than just customer communication. You also need to work with customer data, so you can predict their behavior, the length of customer lifecycles and be more precise when it comes to your sales’ forecasts.

Want to find out how? Read the success story of LOGSTORE’s sales team and how they optimized their CRM by reducing data management hurdles and costs.

Read the story >>

Cloud tools ensure better collaboration, the optimization of everyday tasks and more transparency when it comes to crucial data on customers and sales processes. The creation of reports takes less time and overall – due to clearer customer profiles – the sales cycle can be shortened thus enabling the management of more leads.

Visit our cloud information portal for managers. We are actively listening to your questions and addressing them with information based on our customers’ firsthand experiences and from top industry resources.

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