Drive your ecommerce business with the right SAP solutions
In today’s increasingly competitive ecommerce scene where markets are dominated by digital savvy customers, organisations must take a customer-centric approach to drive growth. According to Statista, in 2019, the eCommerce industry was worth $2.3 trillion, and was projected to nearly double to 4.48 trillion by 2020. To get a large slice of the pie choose an SAP ecommerce platform that successfully delivers the outcomes and objectives your business has set.
Providing enhanced customer experiences helps you gain a competitive advantage, increase customer engagement and in turn loyalty, increases your ecommerce sales and brings many other benefits to your organisation.
With consumers relying on online shopping to meet their busy lifestyles, by now if brands aren’t prioritising ecommerce and customer experiences, they’re losing out to their peers. According to Temkin, 2018, customers who receive a good experience are 3.5 times more like to repurchase and 5 times more likely to recommend the product to friends and family than if they have a poor service.
Customers want intuitive site navigation, streamlined customer checkout and the ability to search product catalogues. They want to be provided highly relevant and personalised experiences that are user friendly and deliver seamless customer experience across a variety of touch points. For this reason and more, selecting the right SAP ecommerce platform to meet the customer expectations or enhancing the ecommerce platform you have is vital in retaining and growing your market share.
According to a recent study by Gallup, 2019, Analytics and Advice for B2B Leaders, only 31% of B2B customers are fully engaged with their current providers – meaning the other 69% are open to moving their business elsewhere.
B2B buyers want sophisticated features like specific user roles that receive tailored content, order management systems, customer specific pricing, multiple account functionality, budgeting, compliance and specific decision-making processes.
93% of B2B buyers prefer online purchasing and expect easy, intuitive buying with account management experiences mimicking those of B2C (Gallup, 2019). With the need to adapt to avoid being left behind, it’s vital to consider how you can enhance certain aspects of your SAP ecommerce business.
B2B2C brands used three applications, website, email marketing and web analytics solutions, but are now redefining their strategies to enhance customer experiences and provide added value, particularly when it comes to ecommerce.
When moving from separate B2B and B2C platforms to a B2B2C SAP ecommerce platform, brands expect the same level of data and analytics as B2C platforms and the sophisticated features of a B2B platform. It is important to carefully consider the right e-commerce platform to enable B2B2C brands to deliver end-to-end customer experiences for both their direct and business customers.
Today’s online shoppers rightly expect fast and reliable retail e-commerce websites. To ensure we continue to meet those expectations, we have invested in a number of updates and improvements that have been implemented with the help of our SAP Hybris support partner, itelligence. With their support, we can be confident that interruptions and downtime will be minimised, efficiencies are maintained, and customers enjoy the best possible experience of shopping online with us.
Our SAP Commerce Health Check will help you to understand where your ecommerce platform is under performing and how to address the issues. We can offer a fully detailed report identifying optimisations to support your business growth with an in-depth focus on our four key pillars, Performance, Resilience, Security & Compliance and User Experience.
With access to a wider variety of online shopping channels, today’s customers are more empowered than ever before. Companies must interact at multiple touch points and provide a shopping experience that is unique to the individual.
Strengthening your customer experiences and ecommerce capabilities.
itelligence has one of the largest and most experienced consulting, implementation and development teams for SAP ecommerce solutions in the UK. We have already completed over 200 CX projects globally with customers benefitting from design led CX skills, extensive SAP ERP integration experience and advanced analytics capability. This unique combination of SAP expertise, positions itelligence as the end-to-end digital agency for accelerating your journey to the ‘Intelligent Enterprise’.
Benefit from our experience in delivering ecommerce transformation projects across a range of organisations and industries. Discover how we are helping our customers around the world achieve sustained business growth with SAP Commerce Cloud.
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If you’re looking for a SAP Commerce Cloud implementation or SAP ecommerce support partner with the technical skills and customer experience expertise to build relationships that last, get in touch and let’s discuss how we can increase customer engagement, drive profits and grow your ecommerce business with the right solution.
For any questions please feel free to contact us.