SAP Customer Data Cloud for building more trusted and valued relationships with customers
In today’s rapidly evolving marketplace, you need a solution for building digital relationships with customers based on transparency and trust. Build a more secure and privacy-friendly digital ecosystem for your business and customers with SAP Customer Data Cloud from Gigya (formerly Gigya CIAM). By doing so, you can grow your audience, boost conversions and engagement and foster long-term brand loyalty.
With SAP Customer Data Cloud, you work with customer identities that are made up from wide range of customer data. These identities include the customer data from your web shop at a central point and in accordance with the law (EU General Data Protection Regulation). You can then use this information to establish and maintain personal relationships with all online customers beyond all touch points. Your customers remain in control of their data, are provided with relevant offers at all times and are demonstrably loyal to you brand.
By successively placing questions within the customer journey, you can gradually complete the profile of your customers and build a complete data set with voluntary information provided by your customers. Your web shop will thus be transformed from a pure sales channel to a strategic means of customer loyalty – you will get to know your customers better and can respond more specifically to individual needs.
With three tightly integrated products, SAP Customer Data Cloud (Gigya CIAM) can help your business securely identify consumers across devices and channels. Drive registrations and engagement, manage permissions and consent across the entire customer lifecycle, and transform data into unified customer profiles that are governed, orchestrated and analysed from a central and secure environment.
Our solutions help businesses drive maximum value with customer data while significantly lowering total cost of ownership and accelerating time-to-market.
Anyone who cannot convince an online visitor within seconds is very likely to lose them just as quickly. With SAP Customer Data Cloud, you have centralised management of customer accounts and data, creating the foundation for a stable and integrated, digital ecosystem that enables effective marketing at the right moment.
Allow your customers to log in to your web shop easily, securely and quickly using existing social accounts and to view personal data at any time. Fully compliant with data protection and adaptable at any time.
Get a precise picture of each individual customer and adjust offers, discounts and entire marketing campaigns accordingly. In this way you increase your relevance to your customers, gain trust and sell more products.
Many businesses have become accustomed to “going it alone” for customer experience initiatives that tap into customer relationship management, data management platform, marketing automation and other marketing technology platforms. This can result in multiple, disparate data silos that make some vital functions difficult or even impossible.
SAP Customer Data Cloud can help you master the new customer landscape and build trusted and valued relationships with customers.
Provide seamless and secure access for customers through best-practice registration and social login screens and flows easily customisable to your business case. Gather valuable, permission-based data to drive more personalised experiences while protecting customers’ personal data.
Address regional data protection regulations, including the European Union’s General Data Protection Regulation (GDPR), while enhancing customer trust through more transparent online interactions and full lifecycle consent management. Enable customers to maintain control over their own data through an intuitive, self-service preference centre.
Break down data silos and transform a variety of attributes into a single unified profile that can be orchestrated across every application and service. Centrally govern customer accounts and data to enable a more stable and integrated digital ecosystem, and analyse data to drive more effective in-moment marketing.
Discover prospects with SAP Customer Data Cloud and convert them to new customers. With consistent and legally compliant storage of your data, you have the option of creating comprehensive reports and insights. In this way you understand customer needs and can address them in a more targeted and personal manner.
Owning customer data is critical for business success, and trust is the ultimate currency. SAP Customer Identity (formerly Gigya Identity Management) allows you to build clean, strong, compliant data that the customer trusts and controls.
The more data you have, the better your tools and solutions work and the more they can do. SAP S/4HANA provides everything that’s happening in the back office, while SAP C/4HANA provides what’s happening in the front office. It’s quite an alliance.
As SAP customer experience specialists, we offer a true end-to-end service with proven expertise in global roll outs and welcome the opportunity to enact your digital journey. Together, we will help you enhance your customer experiences, enter new business channels, create more opportunities, and increase conversions – utilising SAP cutting-edge technology.
Our technical experts possess a wealth of experience, delivering SAP Customer Data Cloud implementations and supporting existing solutions across various industry sectors, spanning high street retailers to utility companies, in both B2B and B2C markets.
With over 10,000 specialists in 25 countries, we have already completed over 200 customer experience projects globally with customers benefiting from design led customer experience skills, extensive SAP ERP integration experience and advanced analytics capability. This unique combination of SAP expertise, positions itelligence as the end-to-end digital agency for accelerating your journey to the ‘Intelligent Enterprise’.
If you’re looking for a SAP Customer Data Cloud implementation or support partner with the technical skills and customer experience knowledge to build relationships that last, get in touch and let’s discuss how we can increase customer engagement, drive profits and grow your business.
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