Consumer Products

Overcome New Challenges in Consumer Packaged Goods (CPG)

Optimize demand management, comply with food safety regulations, and increase supply chain agility – with tailored solutions from a global network of SAP specialists.

Consumer Products Companies Must Build Digital Business Capabilities Now

Consumer Products companies are at the forefront of digital transformation, recognizing that the digital economy has dramatically changed their competitive landscape and brought consumer engagement to the spotlight. Consumer Products companies who take charge of their destiny by building digital business capabilities now, can quickly identify and act on new growth opportunities.

Consumer Products Industry Trends

Demand Management

In today’s customer-driven market, effective demand management is absolutely essential. CPG companies require quick and easy access to relevant information to support profitability analysis and price optimization.

And to guarantee accurate data, they need best-of-breed forecasting software. Technology aside, enterprises must not lose sight of their most important asset – their customers.

Supply Chain Agility

Good planning is critical to success, but quick, efficient re-planning is as just as important. With an increasing number of goods being transported daily, planning must be agile enough to respond to unpredictable events – such as delivery delays caused by traffic jams.

To accelerate decision making, access to accurate real-time information via the IoT is vital.

Learn more about supply chain management

Food Safety

In an era defined by globalization and digitization, businesses require a systemized food safety program. This should ensure the highest possible quality across all processes and timely compliance with global regulations.

To close the gap between incidents and corrective actions, companies in the food sector need a powerful in-memory platform, while innovative IoT capabilities can keep them ahead of competition.

Reimagine Your Business and Learn How to Compete Successfully in the Digital Economy

Here you get to know what to do. Our expert, Don Mackenzie, gives useful advice about how to create consumer-driven buying experiences and how to maximize supply chain performance.

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Are You Facing Similar Challenges in the Consumer Packaged Goods Industry?

  • Is it increasingly difficult for you to cope with changing consumer demands and economic volatility?
  • Are you struggling with shrinking operating margins due to growing global competition and fluctuating raw material prices?
  • Are you suffering from compliance issues due to a dynamic global regulatory environment and the necessity to mitigate operational risk and manage nonconformance?
  • Are you familiar with all the compliance issues and food safety risks caused by a growing global economy?
  • Are data granularity and transparency increasingly significant to your company?

If you are currently facing one or more of these challenges, we can help you rethink your processes.

Industry-Specific Processes for Consumer Products

Inventory and Supply Chain Management

  • Manage inventory in multiple, concurrent units of measure where needed, and allow seamless processing in all units (e.g. pricing at the in-process scale)
  • Manage all inventory formats, including customer-owned, customer-pegged (promised), made-to-order (private label), quarantined, pre-approved by quality, etc.
  • Manage all traceability issues, lot track & trace, quality recall management, etc.

Sales and Operations Planning

  • Evaluate all options for improving the business
  • Explore product mix, customer mix, supply planning with ingredients and dry goods sourcing, supply chain costs, and optimization of cost options to maximize margins
  • Collaborate across all roles and functions to build the best plan

Product Lifecycle Management

  • Streamline PLM from product inception to disposal – and align the business’s product portfolio to its objectives
  • Transition from R&D to production in a well-planned, thoroughly coordinated manner

Pricing, Promotions, and Commissions

  • Manage complex customer pricing including deep top-to-bottom logic to accommodate complex contractual pricing component details
  • Assign prices based on individual product characteristics
  • Handle promotional pricing issues connected to the physical logistics planning cycles (inventory, transportation, etc.)
  • Implement automated price optimization based on demand
  • Compensate broker/distributor channels accurately, with links to the end customer where needed

Multichannel Sales

One system to handle:

  • direct
  • indirect via brokers/distributors
  • B2B and B2C e-commerce and online stores

Analytics & Yield Management

  • Align analytics with strategic needs throughout your business process
  • Manage yield throughout the buying, production, storage, and logistics execution processes – focus this effort on critical control points rather than inefficient all-encompassing scope
  • Increase visibility to key performance areas for business leadership, real-time, in-process (no closes needed)
  • Streamline end-of-month and end-of-year processes for fast, accurate completion
  • Leverage embedded analytics for real-time feedback on critical issues, such as yield

Profitability Analysis

  • Start with the right level of granularity to allow management of margin at the right level of detail for your business – most consumer products businesses need visibility at the customer and product level of detail
  • Slice and dice your profitability analysis to see the effects of customer/revenue and product/cost mix, logistics execution, and other factors influencing profitability – use this information to improve the sales and operations planning process

Our Consumer Packaged Goods Specialties

Eggs Industry

The egg sector, as a bulk business, is characterized by massive price pressure. Therefore, it is particularly important that all business processes, such as flock management, harvesting, grading, and sorting are optimally streamlined and run as cost-efficiently as possible. As experts in the egg industry, we know your processes inside out and will find an SAP solution to cover all your needs.

Bakery & Confectionery

Over the past few years, sales figures in the bakery & confectionery industry have nearly stagnated due to customers’ changing nutrition habits. However, to stay competitive it is more crucial than ever. As a basic requirement, you have to ensure that all processes – such as recipe management and quality control – run smoothly. Our experts support you with industry-specific SAP solutions so that you can concentrate on your core business: the production of culinary delights.

Meat Industry

Food safety regulations are particularly stringent in the meat industry, and compliance is vital for avoiding costly penalties – or, even worse, closure of the company. Moreover, legal requirements are changing fast and it is not easy to keep track of them all. We will support you with our proven expertise and SAP solutions that are tailored to your unique requirements.

Dairy Sector

The growth of the healthy snacking culture and of online and mobile shopping are changing the way dairy food is being bought and consumed. Adapt to these trends through better use of technology and data to target customers with tailored offers. At the same time, ensure that supply and demand are in line through better inventory management. With our extensive knowledge of dairy industry processes, we can help you overcome these new challenges.


Digital transformation and changing consumer buying habits mean that analytics and big data are now requirements in the consumer durables industry. Companies must tackle the topics of cloud adoption, data security, and SAP HANA to stay competitive in the growing global market. Profit from our technological thought leadership and industry-specific knowledge to overcome any challenge you may face.

It's Often the Little Things That Make the Difference

We understand the subtle differences among the consumer products industry’s specialties. As such, we have developed a multitude of industry-specific products to provide our customers with tailored SAP solutions – whether on-premise, cloud, or hybrid.

Don Mackenzie, Consumer Products Industry Principal, itelligence Inc.

itelligence: Experience Meets Innovation in Consumer Products

As a trusted long-standing partner of SAP, itelligence is part of the development process for industry-specific solutions from the outset. Combined with over 25 years’ experience in SAP implementations across multiple industry segments, this gives us unparalleled knowledge of the consumer products industry. It also puts us at the forefront of innovation in the sector, meaning that as we grow, you grow.

What’s more, thanks to our global presence, you can benefit from our best-in-class B2B and B2C solutions and round-the-clock consulting, wherever you are.

How Our Customers Benefit from Us

Blue Buffalo

The it.mds solution quickly showed tangible results, decreasing the amount of time required to create vendors and customers within the company’s master data.

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Shree Malani Group

SAP S/4HANA allows Shree Malani to plan and control its multiple production units and distribution centers seamlessly. Now, in no time, the customer can maintain and process large data volumes.

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Canyon Bicycles

Canyon Bicycles produces mountain bikes, racing bikes, triathlon bikes and more. Thanks to the itelligence AddOn it.mds - master data simplified - they are saving 45 minutes each time new materials are created.

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Tepe Home

Tepe Home identified SAP BusinessObjects Planning and Consolidation and itelligence as the right combination to achieve a more detailed and forward-looking analysis of their finances.

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World Kitchen

Through the itelligence partnership and SuccessFactors solutions, World Kitchen remains committed to, and now even better positioned for, growth through innovative products and outstanding customer service.

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Molkerei MEGGLE

With SAP HANA, MEGGLE has laid the foundation for replicating raw material and commodity flows in the form of information and value flows for real-time evaluation.

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The app lets visitors fill out questionnaires on mobile tablets. Promptly processing leads generated at trade fairs is crucial for STIEBEL ELTRON’s success. With the app, STIEBEL ELTRON can create reports efficiently and sustainably.

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Fenerbahçe Sports Club

With SAP ERP und Business Analytics, Fenerbahçe Sports Club has instant access to all the information it needs to make sound business decisions and ensure its professional players keep bringing home those trophies.

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Johnsonville Sausage

Due to HANA and itelligence, Johnsonville can enjoy nimble access to company performance, customer metrics and consumer behavior, further enabling the organization to drive competitive advantage, growth and profitability.

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World’s Finest Chocolate

"itelligence took our direction, added their levels of expertise and developed a final plan that was clear, detailed and achievable. Most importantly, they performed and executed through every obstacle and roadblock with the utmost professional effort and demeanor, which allowed us to overachieve on all our milestones and goals, from…

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More Useful Insights into the Consumer Products Industry

How to Face the Effects of Digitization that Are Rippling Through the Consumer Products Industry

Improve demand planning precision, enable a responsive supply chain, and create innovative product introductions.

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How to Create Value in a Digital, Consumer-Driven World

Engage your customers and capitalize on new opportunities. Get to know about capacities to identify and deliver value, directly when needs arise.

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Capitalize on New Opportunities in a Changing Global Consumer Goods Industry

Meet your customers’ growing requirements while staying at the cutting edge, with our industry solution it.consumer.

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SAP S/4HANA – How Does It Transform the Consumer Products Industry?

Just simplify your consumer products processes with real-time supply chains and digitalized sales – two of SAP S/4HANA’s key industry capabilities.

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Consumer Products Solutions

Learn What Our Experts Say About the Consumer Products Industry

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