Medium-sized companies need to manage customer relationships with their SAP CRM solution. By combining a set of preconfigured, yet comprehensive CRM Best Practices together with ERP, companies are finding they can now manage their customers and their sales effectiveness together with business operations.
Within the framework of a calculable investment, an SAP-qualified rapid-deployment solution based on SAP CRM offers businesses a fast, simple and future-proof way to effectively support customer relationships. For example, the solution can help medium-sized companies take their customer relationships to the next level to support essential sales, service, and marketing processes, together with corresponding implementation services. The software can provide a permanent solution to most basic customer care requirements. For more extensive CRM needs, the solution can lay the foundation for an incremental evolution toward the comprehensive SAP CRM application suite.
The integrated functionality in an SAP-qualified rapid-deployment solution based on SAP CRM enables users to support their company’s strategic business initiatives, increase sales, and optimize operating expenses while achieving greater growth. The solution explores the potential of CRM to the fullest—with the added value of enabling users to adapt the solution to meet future, individual requirements. Examples include:
- Marketing – Align marketing processes, drive customer demand, and increase marketing ROI using functionality that helps to better manage target groups, campaigns, and leads.
- Sales – Acquire, grow, and retain profitable relationships with functionality that helps to better manage sales performance, accounts, contacts, opportunities, and order management.
- Service – Drive service revenue and profitability with functionality that helps to better manage service requests, including an integrated knowledge base.
- Reporting – Get real-time visibility to key data for sales and marketing, which can help you make quick, effective decisions; generate and convert more leads; track opportunities; and close more deals.
Based on a company’s requirements, users can select one module such as Sales for the implementation project or a combination such as Sales and Marketing. Also, within a module users are free to choose what to implement and what not to implement on a process level (e.g. Opportunity and Pipeline Performance Management, but not Lead Management). The solution also provides an integration option with each customer’s existing SAP ERP system. Integration touch points exist for business partner master records, account hierarchy, organizational units, pricing conditions, product master records, ERP quotations, and ERP sales orders.
While the scope is limited to selected core processes of Sales, Service, and Marketing, users are ultimately not limited to this process scope. Instead, they can add additional CRM processes from the vast solution portfolio of SAP CRM at a later stage such as a separate implementation project. Through the use of an integrated SAP CRM solution, users can support strategic business initiatives, increase sales, and optimize operating expenses while at the same time achieving greater growth. Users also can adapt the solution to meet future, individual requirements.
Hopefully you are already experiencing the benefits of an SAP-qualified rapid-deployment solution based on SAP CRM. If not, what questions do you have about how it can help your business?