In the last blog article, Why It’s Time for a Fourth-Generation CRM, we reviewed the reasons why legacy CRM just won’t cut it if you want to compete effectively in the digital era. In this article, we’ll explore how SAP C/4HANA seamlessly connects the front office to the back office (digital core).
Let’s start by taking a look at the overall vision and what the C/4HANA family of products includes. Designed to work together with SAP S/4HANA (or other ERP), it smooths the path between front office and back office in one simple chain of processes. Better yet, it opens the way to utilize new technologies like machine learning, Internet of Things (IoT) and Blockchain.
SAP C/4HANA combines the necessary components to deliver the end-to-end SAP Customer Experience. This will provide the complete, modern platform you need to deliver better buying experiences — tailored and individualized — to win business and gain lifetime customers.
SAP’s vision is that C/4HANA contains all of the things you would consider to be at the front end of an organization — everything that is exposed to the customer and your users. S/4HANA is everything in the back office — your core ERP, inventory, warehouse management, manufacturing, etc. – everything that is necessary to run your business operations.
From Lead to Cash
Perhaps the best part of SAP C/4HANA is that it taps directly into the digital core of SAP S/4HANA in a way that no one else can. The strength of the front office is powered by the digital core.
A seamlessly integrated enterprise platform, C/4HANA connects commerce, marketing, sales and service with the back office. You get end-to-end process integration and automation from lead to cash, enabling low/no-touch sales motions, including digital commerce.
What does all that mean? While your customers enjoy what feels like a single process, from awareness and consideration through to payment and receipt, your business processes can be linked in exactly the same way – from lead, opportunity and quote through to fulfillment and invoicing.
If you’re looking for an end-to-end customer solution, SAP C/4HANA is a suite that can take you the whole nine yards. When you combine it with SAP S/4HANA, you could be unbeatable.
Want to learn more? Watch for our next blog article, Customer Data Managed in the New World of GDPR.
You can also view the recording of our webinar, SAP C/4HANA: What Does it Mean for Your Organization? or download our e-book, Customer Experience in the Digital Era.
Ready to Get Started with SAP C/4HANA?
It helps to have an experienced guide as you explore the benefits of SAP C/4HANA – one with proven SAP experience. itelligence offers the industry, operational and SAP expertise that can help you to identify the roadmap that makes the most sense for your business. Request a meeting.