SAP Commerce Cloud

Meeting the Expectations of a New Breed of Buyer

Engage and understand your customers throughout their commerce experience

Create an Omni-Channel Experience with SAP Commerce Cloud

Today’s anytime, anywhere buyers are demanding new levels of customer experience and personalized service from their business suppliers. They want more convenience to buy when they want — under negotiated terms and with assurance they will accurately receive what they buy when promised.

These same buyers also want a consistent experience that matches the way they buy online in their personal life using a range of devices. Companies that want these buyers’ continued business will need to find cost-effective ways to seamlessly provide opportunities for them to buy at every stage of their journey, no matter the complexity of the business.

SAP Commerce Cloud allows you to create an omni-channel B2B experience that rivals some of the best consumer sites.  This flexible platform provides the ability to manage an extended ecosystem of suppliers, distributors and partners as well as support multiple business models on a single platform.

SAP Commerce Cloud allows you to engage and understand your customers throughout their commerce experience – from content creation and merchandizing through fulfillment.

Key Features

  • Manage content – and your entire catalog -- from one place.
  • Manage relationships with different suppliers, distributors and partners from a single platform.
  • Support for complex product configurations with advanced personalization and targeting, self-service and support.
  • Quick and easy order processing across all channels, including complex arrangements such as bulk ordering, order replenishment and multi-channel fulfillment.
  • Support for different buyer types, purchasing processes and payment options.
  • Personalized buyer experience.
  • B2B customers can manage their own accounts, assigning access rights, setting up purchasing limits and maintaining individual budgets.
  • Support for complex product configurations and specifications, including products with multiple dimensions and price lists tailored for individual customers.

Guide to Omni-Channel Commerce in the Digital Era

Learn why commerce is a critical component of customer engagement in the digital economy and steps you can take to remain competitive.

Engage Customers in their Buying Experience

Give customers the simple, enjoyable shopping experiences they demand. Gain the CRM tools and insights you need to delight customers anywhere, any time, on any device.

Drive Revenue with a Community Built for Commerce

Attract visitors, convert prospects, and engage customers with relevant and readily available content that is designed to influence and accelerate purchase decisions.

Why SAP Commerce Cloud?

Single platform

A feature-rich and comprehensive commerce platform that includes all components needed for personalized commerce experience and end-to-end commerce processes.

Built-in flexibility

Robust configurable capabilities and extension framework based on micro-services that enable you to differentiate, extend, test and innovate to drive conversions.


Accelerate your time-to-value with built-in industry-specific capabilities beyond Retail, including: Financial services, travel, telco & media, and public sector.

B2C, B2B, and B2B2C

Use the same platform to support many different go-to-market models: Direct to consumers (B2C), indirect via distributors or resellers (B2B2C), or selling to organizations (B2B).

Pre-built integrations

Includes many pre-built integrations to SAP S/4HANA, SAP ERP, SAP Marketing Cloud, SAP Customer Data Cloud, SAP Service Cloud, SAP Digital Payment and many others.

Forrester Report: The Total Economic Impact of SAP Commerce Cloud (for B2B)

Read the Forrester report to learn about the cost savings and business benefits enabled by SAP Commerce Cloud for B2B.

Speak to Us Today

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