SAP Marketing Cloud

Engage Customers with Real-Time Contextual Marketing

Develop a deeper understanding of customers and engage with them intelligently

Empower your Marketing Team with SAP C/4HANA (Hybris) Marketing Cloud

Traditional marketing campaigns often fall short when trying to engage individual customers. They blast blanket messages to the masses that lack a basic knowledge of customers’ unique wants and needs.  But today’s customers want more.  They expect a personalized experience that presents the right product at the right time in their buying cycle.

SAP C/4HANA (Hybris) Marketing Cloud enables marketing professionals to develop a deeper understanding of customers by gathering and analyzing information on past interactions (historical transactions), anticipated behaviors (propensity scores leveraging predictive analytics) and present motivations and intent (in-the-moment context and behavior).

Empower your business to understand its customers and engage with them intelligently, nudging them towards purchase rather than distracting them with irrelevant information.  SAP Marketing Cloud allows you to deliver personalized experiences in real-time, increasing conversion rates and earning your customers’ loyalty.

Key Features

  • Dynamic Customer Profiling: Create dynamic customer profiles using data pulled from both online and offline sources: browsing history, social media, in-store purchase data and customer service calls.
  • Segmentation and Campaign Management: High-performance segmentation tools allow you to react to the customer’s context in real-time to make sure your communications are always targeted and relevant.
  • Commerce Marketing: Offer a personalized shopping experience to encourage your customers to move from browsing to buying.
  • Loyalty Management: Turn customers into loyal advocates by rewarding them, whether making a purchase or writing a review.
  • Marketing Resource Management: Effective management of marketing activities to make sure they’re on track, on budget and working towards a common business objective.
  • Marketing Analytics: Use real-time insights on performance to optimize your marketing campaigns and gain the knowledge that will help you seize new opportunities.
  • Marketing Lead Management: Nurture and generate leads for handoff to sales along with the insights needed to successfully close the deal.
  • Customer Attribution: Discover which marketing activities are making an impact on your customers and driving them to purchase, renew or otherwise engage.

Forrester: The Total Economic Impact of the SAP Marketing Cloud

Read the Forrester report to learn about the cost savings and business benefits enabled by SAP Marketing Cloud.

SAP C/4HANA (Hybris) Marketing Cloud: Commerce Marketing

When marketing and commerce work together you get increased sales, greater shopper satisfaction and stronger brand loyalty. This video will show you how SAP C/4HANA (Hybris) Marketing Cloud tools help you to deliver relevant, always-on, commerce experiences.

Create a Single, Unified Customer View

Reach out to every customer in the perfect moment. Get real-time insights to quickly develop custom omni-channel experiences. Treat customers as individuals.

How Our Customers Benefit from Us

FOSS, Hillerød, Denmark

Foss has just completed the global CRM roll-out project of introducing SAP to all sales staff and technicians. SAP is now available on 600 employees’ telephones and tablets. Great potential for efficiency.

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Many of Turkey’s best-known brands and major players are part of Bilkent Holding. Comprising a total of over 20 companies across nine industries, the group’s scope of activities is far-reaching.

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Within just 5 months itelligence implemented SAP Hybris Cloud for Customer at BEHRINGER. The leading supplier of band and circular saw technology is now able to collect and centrally organize smart customer data.

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Silverline

Silverline has started its operations in 1994 as a part Silver Group. Today Silverline became a leader brand in the built-in kitchen appliances industry.

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Komşufırın is a leading Turkish bakery chain who succeeded the unique harmony of the traditional bakery concept with modern production techniques.

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Desa

Established in early 1970’s, Desa has become a major player in the Turkish leather goods industry.

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Ekol

Having earned the title of «fastest expanding Turkish logistics company in Europe», Ekol currently serves with a storage space of more than 100,000 m2 and a workforce of 1,200 multinational employees.

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