Develop a deeper understanding of customers and engage with them intelligently
Traditional marketing campaigns often fall short when trying to engage individual customers. They blast blanket messages to the masses that lack a basic knowledge of customers’ unique wants and needs. But today’s customers want more. They expect a personalized experience that presents the right product at the right time in their buying cycle.
SAP Marketing Cloud enables marketing professionals to develop a deeper understanding of customers by gathering and analyzing information on past interactions (historical transactions), anticipated behaviors (propensity scores leveraging predictive analytics) and present motivations and intent (in-the-moment context and behavior).
Empower your business to understand its customers and engage with them intelligently, nudging them towards purchase rather than distracting them with irrelevant information. SAP Marketing Cloud allows you to deliver personalized experiences in real-time, increasing conversion rates and earning your customers’ loyalty.
When marketing and commerce work together you get increased sales, greater shopper satisfaction and stronger brand loyalty. This video will show you how SAP Marketing Cloud tools help you to deliver relevant, always-on, commerce experiences.
Reach out to every customer in the perfect moment. Get real-time insights to quickly develop custom omni-channel experiences. Treat customers as individuals.
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