Build stronger relationships with your customers by engaging them at every point in their journey.
To succeed today and in the future, you need to build lasting relationships with your customers. And that’s not always an easy prospect. Customers expect a lot these days, and you can only meet those expectations by providing a highly contextual, personalized experience – across every channel and on every device.
It doesn’t matter where your customers are in their journey. At each step of the way, you need to leverage real-time customer and industry data to ensure that their experience is always personal and relevant to that particular moment.
What do businesses need to do in order to meet these new customer expectations? There are four major trends shaping customer experience in the digital era:
It’s not easy to manage change at this scale with outdated CRM technology.
Next-generation CRM is not about automation and efficiency. It’s about intelligent engagement and effectiveness. It’s about creating a series of moments which feel genuine and engender trust.
Customer expectations are impacting the requirements for CRM software. To meet the needs of the digital economy, customers expect:
Data privacy: Customers don’t want their data used without their knowledge. While artificial intelligence allows for powerful analytics of customer data, at the same time it raises the stakes around data privacy. Once consumers lose faith that a business will protect their sensitive data and handle it responsibly, all trust is gone.
Treat people like people. Customers don’t want to be treated like a sales opportunity. They want businesses to know their preferences, anticipate their needs and act accordingly.
Connected experiences. Given all the choices, channels, and options, customers want a consistently great experience every time.
If you’re considering a move to SAP C/4HANA, download this buyers guide for guidance on making the decision to move forward, quantifying the impact, and which path to follow.
SAP’s completeness of vision is built to deliver a single view of the consumer with CRM that seamlessly connects the front-office to the back-office.
SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.
Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments that feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.
With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.
With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich micro-services for extension and integration – so you can bring consumer-driven innovation to market in record time.
In this 60-minute webinar, you'll hear firsthand from industry expert Bob Meyer, VP Customer Experience at itelligence, how the recent rebranding of SAP Hybris to SAP C/4HANA will affect customers and change the product roadmap.
Customer experience covers such a multitude of interactions that it is difficult to define, but leaders in every sector recognize that it can make or break their brands.Download now
KWS SAAT, one of the world's leading seed producers, has been cultivating agricultural crops for the temperate climate zone for more than 160 years. With high-quality seeds for maize, sugar beets, grains, oilseed rape, sunflowers, soybeans, and catch crops, KWS meets all customer requirements.
Learn how SAP Customer Data Cloud can help your business address many of the requirements of the GDPR and other data privacy regulations.
Learn how SAP C/4HANA taps directly into the digital core of SAP S/4HANA, simplifying the links and smoothing the path between front office and back office in one simple chain of processes optimized for machine learning, IoT and Blockchain.
Learn why it’s time for a next-generation CRM to drive customer experience through a series of moments that feel genuine and engender trust.
Learn about 5 trends driving change in customer experience and how SAP C/4HANA can help you to meet the challenges of the digital economy.
This is the sixth in a series of blog articles to answer your questions about what digital transformation means for your business and how to get started. In the first article we explored how to…
This is the fifth in a series of blog articles to answer your questions about what digital transformation means for your business and how to get started. In the first article we explored how to…
This is the fourth in a series of blog articles to answer your questions about what digital transformation means for your business and how to get started. In the first article we explored how to…
This is the third in a series of blog articles to answer your questions about what digital transformation means for your business and how to get started. In the first article we explored how to…
This is the second in a series of blog articles to answer your questions about what digital transformation means for your business and how to get started. In the first article, What is Digital Transformation,…
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