Omnichannel Commerce

Develop Your Omnichannel Strategy

Digital transformation has ushered in a new era in both B2C and B2B commerce. To engage with your customers, you need an effective omnichannel strategy – and the right platform to deliver it.

Digitization Is Changing the Customer Journey

Customer engagement is more important than ever. The expansion of e-commerce means that every shopper follows a different journey and expects personalized interaction at every touch point. And with so many brands to choose from, customers more readily switch from one to another. However they choose to shop – whether online or in store, on a mobile device or desktop – they want a consistent shopping experience.

79% of all customers spend at least 50% of their purchasing time researching products online.

Why You Need an Omnichannel Strategy

To meet modern demands and remain competitive, companies need to optimize their omnichannel processes and engage with shoppers at multiple touch points.

They must deliver excellent customer service and a unique commerce experience to the individual, consistent across all channels. Enterprises deploying an effective omnichannel strategy tap into a wealth of opportunities, generate new leads, increase revenue, and achieve sustained business growth.

Integrating the Customer Experiences Across All Channels

Discover how integrating the customer experience across all channels helps you.

Are You Facing the Following Challenges?

  • Are you being held back by duplicated customer information scattered across different data silos?
  • If your buyers purchase from various channels, do you have up-to-date information on what’s in stock?
  • Are your online shop’s database and your mobile selling applications stored in separate locations?
  • Can you ensure that all digital and physical channels share a consistent look and feel?
  • Are you able to offer customer-specific catalogs and price lists?

What Makes Your Omnichannel Strategy Successful?

1. Ensure a Single Source of Truth

Bring all of your data and commerce processes together under one roof. Eliminate multiple, inconsistent data sources and gain a single view of customer, stock, and product information. Benefit from better-informed decision making and increased business agility.

2. Connect Commerce and Marketing Processes

Connect commerce and marketing processes and profit from seamless interdepartmental collaboration. Sales can quickly pass on information from customer interactions to help marketers build targeted campaigns. Meanwhile, valuable insights gained through market research and customer profiling support the commerce team in devising effective sales strategies – including personalized recommendations.

3. Integrate Your ERP and CRM Systems

Integrating your ERP and CRM systems can improve business agility and data reliability. Any changes made to information in one (regarding customers, contacts, inventory, etc.) will be instantly reflected in the other, meaning faster access to crucial data to support sales and decision making. Furthermore, by bringing the two systems together, you gain a 360-degree view of customers and a single source of truth.

4. Provide a Personalized Experience

Provide customers with content that is geared toward their preferences. In a next-generation e-commerce suite, your website will automatically generate offers and recommendations based on the user’s purchase and search history. Products and services that are of greater interest to the shopper will appear higher in catalog searches. In this way, you drive customer engagement, encouraging first-time purchases as well as repeat business – and ultimately boosting sales.

5. Implement Product Information Management (PIM)

As part of your commerce solution, a modern PIM module makes it simple to update catalogs, add products, and edit descriptions. It keeps information consistent across all channels, making it easier for customers to find what they want on any device. This in turn boosts the effectiveness of your marketing campaigns, branding, and SEO.

52% decrease in customer support cost after migrating to a B2B e-commerce portal.

Forrester

SAP C/4HANA (Hybris): Run Your Processes on a Single Commerce Platform

Available on premises or in the cloud, SAP C/4HANA (Hybris) Commerce meets the challenges of the digital age. The next-generation suite of commerce solutions unifies data and processes in a single location, reducing complexity and eliminating multiple data sources.

At the same time, the suite’s built-in versatility ensures that your customers enjoy a consistent shopping experience no matter what channel they decide to use. The result is an increase in customer satisfaction, improving the chances of a sale.

We Keep Things Simple

Omnichannel increases complexity, while siloed processes and data are obstacles between you and your customer.

Jörg Oberdieck, Global Director SAP Hybris / CEC Solutions, itelligence AG

Omnichannel Commerce: How We Can Support You

As a SAP Hybris Gold Partner and member of the SAP Global Partner Executive Council, our expertise in omnichannel commerce and SAP Hybris solutions is well recognized. In fact, our portfolio includes over 50 Hybris Commerce implementations across the globe in a wide range of industries – including retail, telecommunications, life sciences, and manufacturing.

However, we have more than just experience to call on; we also have over 250 SAP Hybris Commerce consultants around the world. These experts are capable of implementing both cloud and on-premise solutions – and can deliver on-site as well as offshore support. This means that wherever you are, and whatever your needs, itelligence will provide a service that works for you.

Our Awards and Partnerships

  • Winner of SAP Hybris 2017 Partner of the Year Award
  • Winner of SAP EMEA Award for Partner Excellence 2017 for Customer Engagement
  • Holder of SAP Hybris Gold Partner Status
  • SAP Hybris Global General Business Partner of the Year 2016

Dürkopp Adler AG

Initially, we were only searching for a sales support system. Hybris’ future safety as well as the coherent concept of our longtime partner itelligence has convinced us of the innovative commerce solution. Today, Hybris is our strategic platform for the development of new business and sales models.

Thomas Brinkhoff, Manager Strategic Marketing / Parts Business, Dürkopp Adler AG

How Our Customers Benefit from Us

FOSS, Hillerød, Denmark

Foss has just completed the global CRM roll-out project of introducing SAP to all sales staff and technicians. SAP is now available on 600 employees’ telephones and tablets. Great potential for efficiency.

Read more

Sluyter Logistics B.V., Rotterdam, Netherlands

Sluyter Logistics, a Dutch full-service provider with 275 employees working across nine locations, offers tailored, cost-efficient solutions for any logistical issue.

Read more

Bilkent Holding

Many of Turkey’s best-known brands and major players are part of Bilkent Holding. Comprising a total of over 20 companies across nine industries, the group’s scope of activities is far-reaching.

Read more

BEHRINGER

Within just 5 months itelligence implemented SAP Hybris Cloud for Customer at BEHRINGER. The leading supplier of band and circular saw technology is now able to collect and centrally organize smart customer data.

Read more

Dürkopp Adler

With SAP Hybris, implemented by itelligence, Dürkopp Adler has a sound e-commerce strategy platform for the future.

Read more

Komşufırın

Komşufırın is a leading Turkish bakery chain who succeeded the unique harmony of the traditional bakery concept with modern production techniques.

Read more

Reis Makina

Operating as the distributor of Makita and Dolmar, Reis Makina is one of the world’s biggest electric home appliances supplier in the machinery industry.

Read more

Silverline

Silverline has started its operations in 1994 as a part Silver Group. Today Silverline became a leader brand in the built-in kitchen appliances industry.

Read more

Desa

Established in early 1970’s, Desa has become a major player in the Turkish leather goods industry.

Read more

Ekol

Having earned the title of «fastest expanding Turkish logistics company in Europe», Ekol currently serves with a storage space of more than 100,000 m2 and a workforce of 1,200 multinational employees.

Read more

4 Things Today’s B2B Buyers Want to Experience

Today’s B2B buyers want personalized services. They want online convenience. And they want consistency across the devices and channels they use to make a purchase.

Get a snapshot of how itelligence can help you meet their expectations and bring B2C capabilities to your B2B e-commerce with SAP and Hybris e-commerce.

More Useful Insights into Omnichannel Commerce

Are You Offering Your B2B Customers the Same Omnichannel Experience They Are Used to in Their Private Life?

Learn how to realize enormous revenue potentials in the mid-sized market by leveraging e-commerce as part of your omnichannel strategy.

Download Now

Make B2B as Easy as B2C in Just 90 Days for a Perfect Start into the Omnichannel World

With our product it.B2B e-commerce for machinery, you get a pre-configured and customized solution for successful business across all sales channels.

Download Now

Did You Know that 70% of B2B Sales Are Done Digitally?

Get to know how itelligence helps you to optimize your supply chain with best-of-breed omnichannel solutions like SAP Hybris.

Download Now

Are You Facing the Challenge of Doing Sales in Multiple Languages in an International Business Environment?

Learn about the Across Language Server, a seamless software platform for efficient translations in SAP Hybris for omnichannel commerce.

Download Now

Omnichannel Commerce Events

All events

Learn What Our Experts Say About Omnichannel Commerce

All articles

Speak to Us Today

Are you searching for answers or would like to receive more information on Omnichannel Commerce? Do you want more detailed advice from our experts?

Just contact us – we will be glad to help you.


Contact Us
Contact Us

Have questions? Please contact us.